Choose suppliers who create value - not just those who chase profit

(Johan Andersen, CEO Target365 AS)

In recent weeks, I have seen many companies and employees publicly celebrating good financial results. This is of course positive — every customer wants their supplier to be financially sound and able to deliver on time.

But what really impresses me are suppliers who put customer value first .

Value first - profit follows The best suppliers don't see themselves as just a transaction hub . They see themselves as a partner in the customer's success .

They take the time to understand ambitions, challenges, and goals — and they deliver solutions that deliver documentable results:

• better customer experiences

• increased sales

• more efficient operation

• lower risk

Profit is a result of value created. Not the other way around.

Transaction or partnership?

There are suppliers who are more concerned with the next invoice than what actually happens to the customer afterwards. At worst, such actors can hinder development — not contribute to it .

A partner who cares about their customer's growth will:

• give honest advice, even if it doesn't give an immediate order

• challenge when something can be done smarter

• celebrate the customer's success, not just their own

The difference between a "supplier" and a "partner" is best felt when things get a little stormy.

How do you recognize the right partners? Look for players who:

✔ ask questions before they sell ✔ are curious about what you are really trying to solve ✔ suggest improvements without being asked ✔ work long-term and predictably ✔ deliver value continuously — not campaign-wise

The next time you evaluate a vendor, ask: Are they helping us succeed – or are they just trying to sell us something?

This is how we work at Target365 We believe that our technology should strengthen our customers' businesses , not just generate revenue for us.

Therefore, we focus on:

• results rather than number of mailings

• trust over short-term gains

• partnerships rather than transactions

When customers succeed — we succeed.

Let's talk about value creation If you want a partner who:

• understand your goals

• challenges you positively

• delivers technology that delivers impact

...then we should talk.