Amnesty streamlines fundraising efforts with Target365 & Strex - directly in Microsoft Dynamics 365

Amnesty International Norway works every day to secure human rights around the world. When every penny and every message matters, communication with supporters must be fast, precise and data-driven.

With a new Custom Channel solution in Microsoft Dynamics 365 , delivered by Target365 & Strex in collaboration with CGI, Amnesty now has a more powerful and efficient way to conduct fundraising.

Faster dispatches - high level of insight - better results The new solution gives Amnesty:

✔ Up to 20x faster SMS sending ✔ Direct donations via Target365 & Strex — frictionless ✔ Custom links without rewriting ✔ SMS analytics and reporting via Strex Connect ✔ Seamless data push back to Dynamics 365 ✔ Full control — from insight to response

This makes them better equipped to mobilize supporters quickly, especially in times of acute need and global events.

The customer's own words: Halvor Haugan | Amnesty International Norway:

"The solutions we have now received are optimal for our needs. We have gained increased capacity, better insight, a wider range of services and more flexibility. But perhaps the most impressive thing is the collaboration we have had with those involved – T365 & Strex as well as CGI in Norway; they have truly understood our needs and together delivered value throughout the entire process, working with us and not for us. We are already looking forward to the next step: RCS via Custom Channel."

Next step: RCS - Rich and dialogue-based donor communication Amnesty now plans to leverage RCS directly via Custom Channel in Dynamics 365:

• interactive donation buttons

• visual storytelling with images and video

• better engagement and response

• automatic personalization from CRM

➡ A new era for donor dialogue. Collaboration that creates impact and value When humanitarian work needs a boost:

• capacity

• insight

• conversion

• control

• safe delivery

…Target365 & Strex is a partner who stands by you — even when it's most urgent