The Red Cross adopts Dynamics 365 - and streamlines communication with SMS and RCS services from Target365 & Strex

Microsoft Dynamics 365 gives businesses the ability to collect all their customer data in one place — and use it to create more personalized and targeted conversations. With insights, consents, and history all gathered, it’s easier to build great relationships with members, supporters, and donors.

But for communication to be effective, it must also reach out — quickly, securely and correctly.

Seamless communication - directly from CRM

For the Red Cross, we have developed communication services integrated directly into Dynamics 365:

✔ SMS and two-way communication ✔ Insights and data flow back to CRM ✔ Personalization based on member and donor history ✔ Automation that saves time and increases engagement

This allows dialogue with members and donors to be handled collectively and efficiently , without the need for manual steps and additional tools.

The customer's own words Wenche Stefansson, Group Leader Loyalty and Insight, Red Cross:

"We have had close and good cooperation throughout the process and are very pleased with the result and the opportunity we now have to communicate with members and donors from Dynamics365. We now have a solution that is intuitive, user-friendly and adapted to our needs with features that are important to us - not least, we get valuable information back to our CRM system. We are already looking forward to testing out the next integration, which will be RCS messages directly from Dynamics365."

Ready for the next step: RCS

The Red Cross is already in the starting blocks for RCS as a channel — directly from the same CRM solution:

• Richer visual content

• Two-way dialogue and engagement

• More secure sender identity

• Higher conversion rate

→ Perfect for organizations that want to involve and mobilize.

Dynamic communication in Dynamics 365

For organizations with thousands of members, volunteers, and donors, effective communication is a competitive advantage — and a prerequisite for being able to act quickly.

With Target365 & Strex, the Red Cross gets:

• More efficient operation

• Stronger relationships

• Better insight and control

• Technology that scales

When communication works — efforts work better .